ChildTrek Blog

PRESS RELEASE

Contact: Annette Roth, Marketing Director
IR2 Media Group Inc.
Phone: 253-212-0379
Email: aroth@ir2media.com

FOR IMMEDIATE RELEASE

NATURAL TOYS FOR A GREEN GENERATION
Introducing ChildTrek, Tacoma’s Newest Natural Toys Store
Grand Opening Celebration from August 17 to September 14, 2008

Are you looking for unique, natural and educational toys that are safe for your child? Then come visit ChildTrek, a new toy store located in Tacoma, Washington’s historic Freighthouse Square.

Good for Kids & Planet
Miebeth Bustillo-Booth created ChildTrek to marry her love for children, education, and the environment. As a former teacher, Bustillo-Booth understands the importance of toys that promote positive childhood development. As a parent, she understands that parents want toys that are safe, fun and educational as well as good for the environment and affordable. “I believe parents and grandparents are looking for quality, unique, open-ended toys that stimulate their children’s intelligence. When they come into ChildTrek or visit ChildTrek.com, they will find toys that provide this and more,” says Bustillo-Booth.

ChildTrek believes that the best toys are good for both kids and the planet, and actively promotes the idea of living in harmony with the environment. To support this belief, ChildTrek offers green toys. They are made with natural, biodegradable, recyclable or recycled materials under sustainable practices. Most are wooden toys. Very little new plastic is used. All toys are child-safe and non-toxic. They are finished with beeswax, water- or vegetable-based dyes, or non-toxic paints. Because the toys are made under stringent quality and safety specifications, few will end up in landfills anytime soon. They will become beloved toys that are passed down to siblings, friends’ children, and perhaps grandchildren.

Childhood Discovered Naturally
ChildTrek will soon offer fun, engaging, beautifully-illustrated children’s books. They are carefully selected to instill a love for reading — the foundation for a love of learning and lifelong success. The ChildTrek storefront is family and kid-friendly, where children can openly play with toys on display. “I love to see children play at the store. It also helps parents choose toys that are just right for their kids,” says Bustillo-Booth.

Come help celebrate ChildTrek’s Grand Opening celebration from Aug. 27 - Sept. 14, 2008. There will be door prizes, specials and daily promotions. For more information, please contact Annette Roth at 253-212-0379 or via email, aroth@ir2media.com. You can also visit the user-friendly and highly-informative website at http://www.childtrek.com.

ChildTrek Storefront Address
ChildTrek is located just two blocks north of the Tacoma Dome. Take Exit 133, right at the off ramp. Freighthouse Square is the green building just 2 blocks ahead. See you soon!

ChildTrek Toys, Books & Gifts
430 East 25th St., Suite #3
Freighthouse Square
Tacoma, WA 98421

800-406-8735 (Customer service available M-F (10 am - 5 pm PST)

Store Hours
Monday - Saturday: 10 am - 7 pm
Sunday: 12 noon - 5 pm

Come see us soon!

By Miebeth Bustillo-Booth, ChildTrek Founder

Really Cool Cars
ChildTrek is proud to carry heirloom-quality construction vehicles by Automoblox. Designed by world-class industrial designer Patrick Callelo, Automoblox cars fuse the durability and character of classic wooden cars with the sophistication of modern design. Check out the 2008 X9X Sports Utility. It is the perfext mix of style and utility. Take a look at value packed Automoblox Minis. They are scaled-down versions of the C9 Sports Car, S9 Sedan and T9. Both the full-sized and mini vehicles are designed with interchangeable parts for customized, three-dimensional play.

Create Custom Vehicles
The Automoblox line of interchangeable car parts truly inspires building and playing out of the box. The removable connectors, interchangeable roofs, and changeable wheels, tires and body blocks among the different Automoblox cars allow for plenty of exciting custom designs. The patented removable connectors offer a level of complexity to the play experience. Each car comes with a 17 digit Vehicle Identification Number (VIN) just like real cars. It identifies the year and model of your car.

Green and Safe Vehicles
Each body block is made of sustainable beech wood and finished with clear, non-toxic lacquer for durability. The colorful and aggressive tires are made of rubber. The dynamically styled roof and stylish wheels are made of polycarbonate to make them virtually indestructible. Automoblox cars are designed and engineered in the United States. They are assembled in China under stringent quality and safety controls. They meet or exceed both North American (ASTM) and European (EN-71) safety standards.

Check out our growing selection today at ChildTrek.com.